

I integrate lived experience with advanced behavioral science to build culturally fluent, psychologically grounded marketing strategies. Real growth happens when brands speak to who people are — culturally, emotionally, behaviorally.
This is valuable for businesses looking to improve their marketing strategies, enhance engagement, and sustainable growth. My expertise spans multiple industries, making my advice relevant to brands of all sizes. Request my marketing strategy consulting and take your marketing approach to the next level.
A proprietary Behavioral Growth System™ combining CCT Identity Mapping, TIME Framework Integration, OSL Activation, NCF Behavior Loops, and Strategic Measurement. Services include Growth Strategy Consulting, Behavioral Science Advisory and Speaking.
Approach
The TIME Framework™: Truth, Intention, Mindfulness, Empathy — applied to marketing influence.
The Culture-First Growth Engine™ aligns identity → insight → influence → growth.
My approach fuses science, story, and strategy into a repeatable system.
Develop an effective growth marketing strategy through an audience-centric approach to identify, reach and acquire your target customers efficiently and effectively at scale. My growth strategy has contributed to over $1B in attributed Sales
Expertise in qualitative and quantitative research to help brands execute proven behavioral science research to better understand your customer motivations and decision-making factors. Identify audience attributes and segments to optimize sales and marketing and develop customer cohorts with interest, behavior, product substitutions, triggers, constraints, and messaging pillars for each component.
Execute effective paid marketing campaigns across digital and offline channels to find and acquire your target customer to increase sales and profit at scale!
With over 20 years of combined experience leveraging advanced analytics techniques, I help brands construct a data strategy to connect and integrate all available customer interactions to measure marketing effectiveness and advanced analytics such as attribution modeling, lead scoring, and insight generation to optimize campaign effectiveness.
I would love to hear from you. Whether you have a question about LIBERIAN BOY: TRIUMPH OVER WAR'S SHADOW, want to book me for a speaking engagement, or just want to connect, feel free to reach out. Fill out the form below, and I will get back to you as soon as possible. Looking forward to the conversation!
Office location
Atlanta, Georgia